Acton’s account of what happened at WhatsApp-and Facebook’s plans for it-provides a rare founder’s-level window into a company that’s at once the global arbiter of privacy standards and the gatekeeper of facts, while also increasingly straying from its entrepreneurial roots. Kevin Systrom and Mike Krieger reportedly chafed at Facebook and Zuckerberg’s heavy hand. That kind of answer masks the kind of issues that just prompted Instagram’s founders to abruptly quit. “Thanks to the team’s relentless focus on building valuable features, WhatsApp is now an important part of over a billion people’s lives, and we’re excited about what the future holds,” says a Facebook spokesperson. “That was part of the reason that I got sort of cold feet in terms of trying to settle with these guys.”įacebook is probably the most scrutinized company on the planet, while simultaneously controlling its image and internal information with a Kremlin-like ferocity. “As part of a proposed settlement at the end, tried to put a nondisclosure agreement in place,” Acton says. He clearly doesn’t relish the spotlight this story will bring and is quick to underscore that Facebook “isn’t the bad guy.” (“I think of them as just very good businesspeople.”) But he paid dearly for the right to speak his mind.
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